• 03/05/2020 2:30 PM | Anonymous

    The COVID-19 Pandemic is both a health and financial crisis. For businesses to survive in a post COVID-19 world, now might be the time to review your marketing approach, as consumers are likely to look at the world through a very different lens. Here's what to expect those changes to look like and how you may be able to prepare your marketing strategy in repsonse.


    Before COVID-19, 40% of Australians were already happy to pay more for a personalised shopping experience. Retail was at a tipping point where consumers, tired of blanket and group marketing communications, were eager to create connections with brands they had confidence in.

    However, with the large influx of information on consumers from all angles, many have become less responsive. The pandemic is likely to increase consumer suspicion of marketing communications even more. As a result, businesses would be wise to adjust their communications to avoid frustrating consumers. Email marketers in particular should focus on personalisation as well as timing, usefulness and relevance. All communication should offer real value as consumers demand more valuable brand conversations.

    This also means re-evaluating your pay-per-click (PPC) and search engine optimisation (SEO) strategies to account for Google clamping down on mediocre content and websites.


    You know that your tone of voice can make or break a marketing campaign. After COVID-19, it could be time for a long-term tone of voice adjustment. Consider how your customers’ situation might change. For example, if you usually opt for off-beat humour, you may want to dial it back to a more considered tone.

    Your customers should be able to rely on and trust in your communications, both from a marketing and customer service standpoint. Being empathetic will help your brand stand out and help you build a loyal customer base.


    Now and post-pandemic is the time to focus on your customer experience and reassure consumers you’re here for them. It should be just as seamless and transparent as prior to the crisis. Any potential changes to your sales process and delivery should be communicated quickly and clearly. Now is the time to find out where consumer priorities lie and funnel your efforts to deliver the best possible experience.


    How consumers interact with products and services has already started to change. Isolation has seen consumers from different segments and demographics embrace more digital services and this is likely to remain so in the future. So prepare your business to market your products and services digitally.


    Marketers in a post-pandemic world will still need to account for several health-related factors:

    ·       whether there will be a resurgence of the virus

    ·       how fearful people are to resume pre-COVID-19 behaviours

    ·       if there’s a vaccine.

    These factors are likely to affect whether consumers are tempted to indulge or choose to protect their cash. So, it’s best to have a plan in place for varying scenarios or, at the very least, allow for flexibility. Here, the best place to start is by listening to your customers as the situation continues to unfold. Employ social listening tools if you didn’t before and dive into new content analytics to help you regularly evaluate where consumers are at.

    Every business is going to feel the effects of the pandemic today and tomorrow. How well you understand and get to know your new consumer can help prepare your business for success in the future.

    Book a FREE 90 minute marketing consultation with Business Australia here. 

  • 03/05/2020 12:46 PM | Anonymous

    Are you a Director or Stakeholder contemplating the financial future of your business?

    It's important to consider all possible options and understand how you can apply for some breathing space whilst working towards a longer-term solution.

    Business Australia will facilitate an informative session with Mackay Goodwin to explore the formal restructuring and insolvency options available to businesses that have been thrown into financial distress or facing potential financial hurdles due to COVID-19. The session will cover:

    • The scope and limitations of Restructuring and Turnaround - Holding Deed of Company Arrangements (DOCA)
    • What the ongoing legislation changes and released stimulus packages mean for you and your business

    Date: Wednesday 6 May 2020
    Time:  11am AEST

    Please note registrations close at 9.30am AEST Wednesday 6 May 2020 

    To learn more and register click here.

  • 03/05/2020 12:43 PM | Anonymous

    Three quarters of business owners believe their operations will survive the COVID-19 crisis, according to a flash poll conducted by Business NSW.

    The survey was conducted as part of a Tele Town Hall event involving NSW Treasurer Dominic Perrottet, which had more than 3,000 chamber members on the line from across NSW.

    Asked whether they believe that their business would survive the current crisis, 72 per cent of respondents answered yes, while another 23 per cent said they were unsure. Just 5 per cent believed their business would be forced to close.

    “These are very high numbers considering the impact the virus and the restrictions have had on businesses of all types and in all locations,” said Illawarra Business Chamber Executive Director Adam Zarth.

    “The optimism and ‘can do’ attitude of business owners and their employees has never surprised me; however, this has been the ultimate test of their endurance and perseverance,” Mr Zarth said.

    “The Treasurer too was heartened by these figures, and by the grit and resilience being shown by the business operators on the call – their determination to continue operations, paying their staff and supporting their communities was there for all to hear and see.”

    “Of course, the big challenge for businesses will be in coming months when our way of life slowly starts to return to a new normal and the harsh reality of their true financial position becomes clear after government subsidies end for them and for their customers.”

    “That’s why it is so important for everyone to continue to follow the directions of Government health authorities and obey the restrictions in place.”

    “Business owners fully appreciate that the best way for them to return to normal, or in fact, the new normal, is by flattening, and then wiping out the curve.”

    “The Illawarra Business Chamber has advocated for business owners and their staff to immediately download the COVIDSafe App as it advocates for a staged re-opening of businesses in the short term,” Mr Zarth said.

  • 15/03/2020 8:12 PM | Anonymous

    The SHCCI is in constant contact with a number of organisations, government departments and companies about many issues including the COVID-19 (Coronavirus) the message below is from the Business Council of Australia.

    "We are in conversation with the government and our member companies about the impact of, and business response to, COVID-19 (the Coronavirus).

    This is a challenging time, particularly for those who own or operate a business. For those in fire affected communities the effects are compounded by the existing rebuilding challenge.

    The Business Council and its members are looking at ways to help prevention measures and support those who are impacted.

    The Prime Minister has today encouraged businesses – just as we did during the bushfire crisis and recovery – to pay small business suppliers immediately and waive or delay debts for impacted small business customers.

    The Australian Supplier Payment Code ensures small business suppliers are paid within 30 days and on time. We encourage business owners to pledge their support to this initiative and take the pressure off their supply chains.

    Many Business Council member companies have already signed up to the code.

    Wherever possible, we are also encouraging our member companies to pay their staff who are impacted by the virus and unable to work – whether they are sick, quarantined at home, or caring for family members.

    We will continue to actively work with the government on policies to stabilise the economy, encourage investment, and support cash flow. We expect the government to release its package of measures later this week.

    Our BizRebuild work also continues, getting help to where it is needed for those communities who are recovering from the fires.

    Please find some useful links released today from Business Australia and Business NSW relating to COVID-19."

     The following link is provided by Business NSW

    1.    Information for employers:

  • 15/03/2020 8:08 PM | Anonymous

    The government’s Coronavirus response includes three business-specific measures that will enable businesses to support the economy and retain employees in the months ahead:

    - A tax-free cashflow boost of between $2,000 and $25,000 for businesses with a turnover of less than $50 million, to help pay wages, hire extra staff, or for investment.

    - Funding of up to $21,000 per apprentice or trainee, to help small businesses keep their employees in work, and

    - Raising the threshold for instant asset write offs from $30,000 to $150,000 and expanded to businesses with an annual turnover of up to $500 million, increased from $50 million.

    This response should help sustain economic activity through our region in response to COVID-19 and frankly against the compounding effects of the aftermath of the bushfire season.

    Importantly, the social security measures announced will see cash being flushed into the economy in the form of one-off $750 payments, which will be particularly welcomed in the retail sector.

    The Commonwealth and NSW governments have announced a new small business support grant of $10,000, to cover small business loss of income. Small businesses who have received assistance under other grants or initiatives may also be eligible for this grant.

    The grant will be available to small businesses that:

    - Have experienced a significant decline in revenue due to the recent bushfires

    - Are located in  bushfire-impacted local government areas (LGAs) which includes Wingecarribee Shire.

    Links to grants and loans below:

    For information on the National Bushfire Recovery follow this link:

  • 15/03/2020 8:07 PM | Anonymous

    Thank you for your assistance with the BizRebuild efforts so far and for being a voice in your community to help it bounce back following the devastating bushfires. As you know, the direct and indirect impacts on business following the bushfires has reached a large number of the business community in your region.

    We are running a number of initiatives to help alleviate this pressure but a smaller initiative we are offering is a platform for businesses in your community to showcase and promote their business on our soon to be launched BizRebuild website and social media platforms.

    All we need is the following:

    - Full name:

    - Business:

    - Email:

    - High resolution [landscape or square] photo of shopfront/products/services promoting your business

    - Link to website or social media platform:

    Details can be sent to

    We are aware there are some great initiatives out there already including Empty Esky, #SpendWithThem and #BushFromTheBush. This will just provide an additional platform and opportunity for businesses to get their name out there and reach consumers from around different parts of Australia.

    We would be grateful if you could please share this among your business networks and encourage them to take part.

  • 07/03/2020 12:27 PM | Anonymous

    Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start of grow your small business.

    The Business Fundamentals Masterclass Series covers the key elements of successful business growth, providing you with an opportunity to have a bird’s eye perspective of your business. Over 3 sessions experienced business advisors will guide you through the key components of any business and help you develop business direction and growth. Book follow-up meetings with your local business advisor and extend your learnings to identify and target the key areas you need to develop in your business to improve its’ performance.

    At the completion of the program you will have:

    • Key strategic and operational objectives for your business over the next 12 months

    • An understanding of the importance of market research and an outline of a Marketing Plan for your business

    • An understanding of business financials, how to monitor and manage them and a simple cashflow forecast template

    • A relationship with and on-going support from, your local business advisors

    • An SRBEC Certificate of Completion - Business Fundamentals Masterclass

    Business Foundations: 9.00am – 12.30pm on Tuesday 10 March 2020

    Create an Effective Marketing Plan: 9.00am – 12.30pm on Tuesday 24 March 2020 

    Understanding Your Financial Health: 9.00am – 12.30pm on Tuesday 07 April 2020

    The masterclasses will be held at Henrietta Rose Room (rear Old Town Hall), 16-24 Bendooley Street, BOWRAL, NSW 2576 

    Valued at over $900, this Masterclass Series is fully subsidised through BusinessConnect for NSW Businesses in bushfire affected regions and is free to attend. Due to limited places, REGISTRATIONS ARE ESSENTIAL, so book now!

    To register please visit each workshop below: 

    200407 Flyer Understanding Your Financial Health Bowral.pdf

    200324 Flyer Create an Effective Marketing Plan Bowral.pdf

    200310 Flyer Business Foundations Bowral.pdf

    200310 Flyer ALL Business Fundamentals Masterclass Series Bowral.pdf

  • 25/02/2020 10:51 AM | Anonymous

    Green Shoots sprout: Optus opens grants program to support bushfire affected small businesses get back on their feet

    Optus has opened applications for its Green Shoots grants program in an effort to help restore connectivity for small businesses affected by recent bushfires across Australia.

    Optus Chief Executive Allen Lew said the grants program supports small businesses with a boost so they can rebuild and commence planning for their future.

    “Optus recognises the immense scale of the recent bushfires and the many hurdles for the communities affected by the disaster.”

    “With the Green Shoots grants we are committed to working alongside small businesses hardest hit and helping them on the road to recovery.”

    “Regional Australia boasts unique opportunities for businesses, and it is critical that these are harnessed to drive the success of our national economy.”

    Mr Lew said throughout the bushfires Optus had worked tirelessly to maintain and restore services, working collaboratively with local governments and agencies, and supplementing services with satellite and mobile small cells where sites were damaged by fires.

    The Green Shoots program will be available during 2020 for businesses in Optus serviceable areas and will comprise up to 2,000 grants including:

    • $100 per month recurring credit for 24 months on an Optus Small Business account

    • A tablet or equivalent (memory/colour/size specifications at Optus’ discretion)

    • Optus to extend its staff volunteer programme to enable its staff to support small businesses affected by the bushfires to get back on their feet

     Details regarding eligibility, selection criteria as well as how to apply for the grant can be found at

    CEO Designate Kelly Bayer Rosmarin said Optus is committed to bolstering a much-needed sense of hope in affected parts of Australia by supporting small businesses.

    “We understand that rebuilding communities will be a long and daunting process, which is why we are acting now to do what we can to support these small businesses in getting back online and reconnecting with their communities.”

    “We encourage small businesses affected by the bushfires to apply for the program so together we can ensure these businesses thrive again and safeguard local jobs.”

    Optus is asking small businesses affected by the bushfires to contact Optus via

    The grants program is now open for applications and closes on 31 March 2020 (unless otherwise extended).

  • 22/01/2020 7:43 PM | Anonymous

    The NSW Government is hosting a series of free workshops on industrial relations compliance in Bowral. 

    Making NSW Workplaces Fair For All - Managing Compliance will be held Tuesday 17 March, from 9:30am - 12:00pm, at Bowral Links House Hotel. 

    This workshop helps employers better understand their responsibilities and the rights of their employees. Some of the topics covered include leave entitlements, flexibility arrangements and other workplace conditions including obligations relating to leave entitlements and workplace arrangements.


    Long Service Leave Made Easy will be held Tuesday 17 March, from 1:00pm - 3:30pm, at Bowral Links House Hotel.

    This presentation will assist employers to understand pro rata long service leave and how it is paid. Questions to consider are: do casual employees accrue long service leave, and how is long service taken?


  • 06/01/2020 9:51 AM | Anonymous

    Why do I need a marketing plan?

    A marketing plan helps you promote products and services in your business that meet the needs of your target market. It requires research, time and commitment, but is a very valuable process that can greatly contribute to your business success.

    Writing and researching for your marketing plan gives you the chance to:

    1. Identify your target market and understand how your product or service meets their needs.
    2. Identify your competitors and what your target customers think about your competitors' strengths and weaknesses.
    3. Position your brand, products and services so that your target market sees your business as better than, or different from, the competition.
    4. Set specific, measurable goals and time frames for your marketing activities.
    5. Map out a strategy to reach your target audience, including the messages, channels and tools you will use.

    The NSW Government's Business Department has a great online marketing plan template and guide to give you a clear process to follow as you develop your marketing plan. It helps you identify who your customers are, how you'll meet their needs and how you'll differentiate yourself from the competition.

    Access the guide here:



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WRITE: PO BOX 799 Bowral NSW 2576

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