While there are many who can't wait to say goodbye to 2020, there's no doubt the coronavirus pandemic made sure businesses had to adjust to ensure their survival. This has changed the trajectory of what 2021 will look like and what businesses should do to get ready for the upcoming year.
Some small business trends predicted for 2021 include:
1. Social Engagement
During the pandemic, brands relied on engaging with their customers and potential customers across social media. In 2021, there will be a big push toward a more authentic presence on social media and one that's less curated by social media experts, such as real behind-the-scenes looks at a company.
One survey revealed 93% of Australians would trust a business, buy more, and/or recommend it to friends and family if it demonstrated empathy towards its customers and community. It’s not about asking ‘How can I sell my product to them?’ but being more understanding what their needs are, how they receive that message, or how they want to be communicated to, and then how your services meet their needs.
3. Workplace Flexibility
The traditional structures of the work week, pay cycle and remuneration are decades old and have been steadily evolving anyway. The events of 2020 may accelerate that for a lot of workplaces. "Flexible working is hugely valued. Whether that is for doing the school pick up, going out for a bike ride when the weather’s good, or spending a month working from New Zealand. Well, why not? As an employer, this is a relatively easy benefit to offer.” - Pamela Phillips
4. Business tech on the rise
Businesses are hurrying to move IT services to the cloud, so employees can work from home. And they’re moving sales online, so customers can shop from home. Business tech that could help your business do this includes:
• ecommerce tools for setting up online shops
• payment services for accepting credit cards (and other forms of online payment)
• cash flow management tools
• inventory management apps
Adapted from: Xero, Forbes, Go Local First