A powerful business tool that is often underused by some companies is social media. Did you know 77% of people are more likely to buy a product from a company they have engaged with on social media? This is a great tool for smaller businesses especially, who may not be willing to spend funds on other advertising forms, like television or print. For the most part, social media advertising is free.
Not all social media channels may be suitable for your business. You should invest your time and skills in the platforms where you're most likely to reach your target audience. The obvious are Facebook, Twitter, LinkedIn, Pinterest and Youtube, but there are countless others like Snap Chat, Tik-Tok, Instagram and Reddit which may be suitable, depending on your audience and the products or services you’re trying to promote. It’s all about research; researching each platform in depth will show you which platforms are going to grow your business.
Some tips for using social media effectively for your business include:
How consistently you post should be specific to each social media site you’re utilizing. Some platforms like Twitter and Instagram stories require you to be active multiple times per day to get the maximum potential from your audience. Other post types, like regular Instagram posts and Facebook updates, don’t have as much urgency and can be used less.
Create a Bond With the Audience
It’s great that you have established a steady customer base. But using social media to market your business will help you get more sales from your existing customers in addition to acquiring new ones. The key to gaining new customers is to create a strong emotional bond through the pictures and stories you are posting, to attract new viewers and strengthen bonds with your existing customers.
One trap that businesses often fall into is treating social media too much like regular advertising. Creating a constant stream of promotion will overwhelm and bore customers. You need to create content that people will actually enjoy and want to see. Promoting yourself is important, but make sure to break it up with news, comments on current events or even just ask a question. You don’t have to entirely avoid mentioning your brand in these posts; just be careful not to sell it too hard.